The past few months here at Kibou have been big, and we wanted to catch you up! 

1. Adding on to the 5 colors in our classic collection, this spring we launched Smoky Indigo and—just last week— our canvas line, featuring Midnight and Jade.

Keep your eyes peeled for more fun gifting ideas coming soon! 

2. 2021 kicked off with a bang, with Kibou topping “Best of” lists from some of the best parenting resources (think: BabyList, The Bump and VeryWell Family!)

3. During International Women’s Month, Nell was featured on eMarketer’s Industry Voices: Marketing In Uncertain Times. The series focuses on how brands have pivoted their marketing and commerce strategies in the past year. 

Each week eMarketer’s Marissa Coslov interviews entrepreneurs and C-level executives to learn more about how they’ve creatively and successfully managed this tumultuous year. Some of the incredibly inspiring women included in the series are Purely Elizabeth’s own Elizabeth Stein, Danone’s VP of Marketing Sonika Patel, and Deloitte CMO Suzanne Kounkel all of whom shared such keen insights. We're honored to be alongside them!

4. We launched in nearly a dozen stores this year, including Anthropologie and The Tot online, plus boutiques across the country AND the world! From Seattle to Tokyo, Kibou is crossing continents.

5. With 1% of every purchase going directly to mothers and children in need, we’ve already raised significant funds for our charitable partner Hour Children. With your help, we’ve provided meals, transportation, accommodations, childcare supplies, and even helped to cover the cost of laptops for women.

Why Hour Children?

An estimated 62% of women incarcerated in state prisons are mothers with children under the age of 18. 50% of all women who enter the prison system nationally do not have a high school diploma or GED. Hour Children meets women where they are, and works with them to find the right educational program, whether it be a GED program, vocational training/certification programs, or, increasingly, college.

The incarceration of a parent is an Adverse Childhood Experience (ACE) that, in conjunction with other factors, may lead to a child’s anxiety, depression, low self-esteem, and poor school performance. Hour children provides support to families both during the period of separation and as they work to reunite to help mitigate these traumatic effects on children’s lives. 

By partnering with Hour Children, Kibou is able to lend a hand to mothers and their children at a crucial time, when they have a tremendous opportunity to step back into their lives on the right foot.

Everyday brings something new around here. We’re glad to be by your side and to have you by ours, too!