About Us

We are Nell Shapiro and Stephanie Merks, and we met in our Brooklyn neighborhood when our oldest boys were 6 months old. As new moms living in a city where we walked everywhere, we bonded over many things, including our search for the perfect diaper bag. So when Nell had the idea to develop her own minimal diaper bag solution, she knew Steph was exactly the partner she needed to bring the beauty and brand of the bag to life. They hit the ground running and spent the next 2 years designing, surveying, testing and tweaking to find the perfect balance between fashion and function.




Nell and Stephanie



Proud Members of