Best Diaper Bag Brands in 2023

When it comes to the diaper bag options we had in 2022, moms and dads have never had more choices in style, size, and price range. There were several brands this year that were hugely popular that look to continue trending well into 2023.

When you’re shopping for the best diaper bag brands, you’ll see the most popular choices are the designs that have plenty of style while also offering the greatest quality and functionality. Some of the best diaper bag brands have a huge variety to choose from in bag types and available colors; while others have perfected a single design that continues to deliver year-after-year.

We’ve compiled a list of what we think will be the best diaper bag brands in 2023. Each of these companies offer a high-quality, stylish option that will suit the different tastes and needs of parents in the U.S.


The Kibou bag has appeared on many “Best Diaper Bag Brand” lists over the last few years because of its versatility, convenience and stylish look. The fanny pack was hugely popular in 2022 and the trend is expected to stick around in 2023. Made with vegan leather or canvas, the Kibou fanny pack diaper bags come in several colors: Brown, Black, Olive, Charcoal, Blush, Smoky Indigo, Jade and Midnight.

Kibou’s core features include a built-in waterproof pocket that holds 20+ wipes (or can be used to separate a soiled onesie away from other items); a detachable changing pad that unfolds from the back flap, credit card and cash slots, and a key/pacifier hook. With an ergonomic, weight-bearing 1.5” belt and buckle, the Kibou can be worn on the hips, or as a crossover. Its design is suitable for both trendy moms and dads. 

Not only is Kibou a fashionable choice, it’s comfortable to wear and keeps both hands free to hold hands, push swings and more. 

The founders of the company are two moms who were looking for a minimalist diaper bag to fit their needs. They decided to design their own hands-free, minimalist bag with durable, easy-to-clean materials that are also non-toxic and safe for babies.

Shop all kibou bags

Dagne Dover 

Dagne Dover is most popular for its Indi Diaper Backpack, although it also offers a tote as well. Available in large, medium and small, this diaper backpack is lightweight, easy to clean and made from recycled water bottles and neoprene. It comes with a mini changing mat, a luggage sleeve and a laptop carrier that fits most 15” laptops. It also easily clips to a stroller. This backpack comes in several colors: Onyx, Heather Grey, Dark Moss, Dune, Storm and Camel. 

Skip Hop

This brand has several options to pick from with its most popular styles being the Mainframe Wide Open Diaper Backpack, the 6-in-1 Diaper Backpack, and the Duo Weekender Diaper Bag. The Mainframe Wide Open Backpack’s most coveted feature is the structured frame top that opens wide for easy access. It also has insulated side bottle pockets, stroller straps, and a built-in changing pad. The 6-in-1 is similar but comes with more pockets for easy organization, as well as several accessories. Finally, the Duo Weekender is a great travel option with a luggage sleeve, and two large, mesh packing cubes. 

Petunia Pickle Bottom

Petunia Pickle Bottom has multiple styles to pick from but its Boxy Backpack is the most popular. With a modern design in multiple color options, it features a built-in changing station, internal organization pockets, and is designed with multiple carrying options – backpack, cross-body, or shoulder. It also features a removable zippered coin purse in coordinating print and a magnetic front flap closure.

Miss Fong

This brand has several stylish and affordable diaper bags that are trending into 2023, with the Diaper Bag Backpack/Tote being most popular. Its six outer pockets and nine inner pockets will keep you organized, while also including two stroller straps, an adjustable shoulder strap, and a washable changing pad. It’s made with PU Leather and the hardware is 18K gold. Miss Fong also carries several pump bags, and alternate style backpack diaper bags as well.


The JuJuBe bags come in a variety of styles and designs, with classic solid colors and vivid, bold prints (even a couple Hello Kitty options). The B.F.F. was a favorite in 2022 and will continue into next year, with eight different colors/patterns and detachable, adjustable straps that let the wearer choose between a backpack, messenger bag or tote bag. It comes with seven interior pockets (including a mommy pocket with key fob, glasses pocket and quick-reach cell phone pocket), as well as insulated side pockets for bottles or snacks. 

Itzy Ritzy

This popular brand has multiple diaper bag backpack options that are both mini and large. The mini backpack still has eight pockets and a matching changing pad, as well as rubber feet that protect the base of the bag. Its bigger counterpart, the Boss Plus Large Diaper Bag Backpack, has 19 total pockets, including insulated side bottle pockets, comfy shoulder straps, a roomy main compartment, felt line valuables pocket and the same rubber feet bottom as the mini. The mini and the large options both feature modern designs and are available in a number of colors and prints.

Freshly Picked

The Freshly Picked brand was very popular this year, particularly its Classic Diaper Bag II available in a number of colors and designs in vegan leather (eight core colors and 10 limited edition colors at the time of publication). This bag features padded adjustable straps, an interior mom pocket with magnet closure, mesh interior pockets for easier visibility, machine washable changing pad, metal feet on the bottom of the bag for protection, 10 pockets with a spacious central space for larger items, and an insulated interior pocket. 

Shop the Best Diaper Bag Brands in 2023

If you’re a parent or shopping for a new parent, you have many great options when it comes to investing in a quality diaper bag. The best diaper bag brands in 2023 will deliver the most in both form and function, and the various sizes and wearing options will be suitable for a variety of needs and lifestyles. Whether it’s an everyday bag or something you need for travel, you can find a fantastic choice on this list.

When it comes to a minimalist diaper bag that’s perfect for travel and quick outings with the little one, you will find that Kibou is the best diaper bag brand. When you shop in the Kibou store, you’ll find a number of accessories and bundles that will make the perfect gift for yourself, or an expecting parent. You’ll find a first aid kit, wipes, pacifiers, snack bags and much more. Kibou is also available from a number of retailers.  

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